About Pré

Pré à Boire was founded in 2025 by Claire, a Dutch entrepreneur based in Paris. It was born from a desire to enjoy life’s moments fully, without compromise.

As she completed Ironmans, marathons, and half marathons, she is disciplined, driven and endlessly energetic, yet still the life and soul of the party, shaped by a deep connection to music, creativity, and a shared love of good moments.

She embodies two kinds of fun: being the last person at the party, and the first to get up the next morning for a 10k run.

That contrast sits at the heart of Pré à Boire.

A lighter alternative, designed for those who want to feel alive and connected, without the hangover, heaviness or guilt of traditional drinking.